Norwich Racing Team is a British Cycling-affiliated, multidisciplinary cycling team based in Norwich, Norfolk. Racing across road, track, cyclo-cross and cross-country mountain biking, the team brings together young riders and adults with a competitive spirit and a real love of the sport. Known locally for its distinctive pink kit, Norwich Racing Team proudly represents the Fine City at races across East Anglia and beyond.

The team is proudly sponsored by Strangers Coffee Company, Norwich’s independent speciality coffee roaster. For Norwich Racing Team, a bike ride often begins and ends with a coffee at one of Strangers’ city-centre locations. With their bikes leaned up against the window, it’s a natural meeting point for riders to refuel, catch up and plan the next outing whilst sipping a flat white or grabbing a bag of coffee to take home with them. It’s a partnership rooted in local community, shared energy and a passion for bikes.